Tumble Tots are without doubt the UK’s leading pre-school activity centres for discerning parents. They have been at the forefront of developing children’s motor skills and confidence through physical activity since 1979. Held on a weekly basis the classes are intended to not only develop children’s agility, balance and co-ordination skills, but also the essential listening and language skills that are so useful in school and later in life. Tumble Tots is a truly nationwide organisation with over 500 centres throughout the UK.

Tumble Tots parents are predominately AB homeowners whose property has an average value of £275,000. They are mostly two car families in the 25-38 age group, and have an average household income of £48,000 per annum. Whilst they will have at least one child attending Tumble Tots within the 6 months to 5 years old age range, they will also have at least one other child in the household between the ages of 6 and 12.

Every year all Tumble Tots parents as both existing and new members receive a Tumble Tots membership pack. This high quality pack is mailed directly to each parents/members home address. The pack contains a Tumble Tots kit bag, Tumble Tots video, insurance cover details and the Tumble Tots Member’s Handbook. We know from our research that every parent/household opens their membership pack. The reason is simple; each pack contains their child’s uniform/outfit for the new term year and probably more importantly the new term year’s membership/security card which gives access to the centres.

The member’s handbook is clearly an integral part of membership and the membership fees paid. It offers members/parents a wealth of vital practical, authoritative information to assist with their child’s learning and development. It goes on to cover topics relating to the term schedule and the timetable, the parents guide to Tumble Tots and objectives and benefits. Given its content, the member’s handbook is viewed as a product that adds value to being a member of Tumble Tots.

The publication will also have approximately 30 double-sided coupons included at the rear of the publication. Each participating company will be asked to present their offer/incentive, or marketing message to a standard layout. Your offer/incentive or message would appear on the front of the coupon and your terms and conditions/marketing message on the rear. All coupons will be perforated to ensure easy removal from the book without having to discard the remaining coupons, or indeed, the membership book itself.

As far as distribution is concerned, as Tumble Tots follows the regular school term year, we will begin distribution of the membership packs/handbooks at the start of the new term in September. This first phase of distribution will be mailed to the homes of existing and new members registered at that point in time giving an initial distribution of 60,000. As new members register during course of the year they will also be mailed a membership pack/handbook giving a further 50,000 copies. The total direct to home distribution for the each term year will be a minimum of 110,000 copies/packs.

The direct to home distribution of the Tumble Tots membership pack/handbook clearly presents your company with the opportunity to reach the homes of women on a direct basis, who are the holders of the household purse. These women are making purchases on a daily basis for their children, their partners, their own personal needs and of course products and services for the household and general family life.

A sample of the website is available online at:

www.tumbletotscoupons.com/sample