Published by Blue Orange Media, Overseas Property Dividends will be a unique advertising platform for up-market, offer-led, direct response advertising that will cover all aspects of overseas property, including:

• Investment property
• Retirement property
• Finance
• Relocation
• Destinations including: Cape Verde, Cyprus, Spain, Portugal, Italy, USA, UAE and France

Overseas Property Dividends will be an exciting guide to successfully moving and prospering overseas. From the initial idea to making the move and settling in to choosing the right policy it will never be easier. With the aid of our section-by-section guide, each participating company will have a stand alone single page or a double-sided page to promote prompt and capture, so getting it right from the start will be simplicity its self.

Distribution
Overseas Property Dividends will be distributed with all UK subscription copies of The Economist. This will give all participants access to a prime direct-distribution of 110,000* throughout the UK.

Subscribers to The Economist constitute one of the world's most attractive audiences for overseas property advertisers. They are typically successful and affluent individuals who hold senior positions such as CEO’s, Presidents and MD’s within international organisations. Many of the Economist readers are owners of there own business.

Research clearly shows that travel and the desire for overseas residential destinations at all levels is a key component in the lives of Economist readers, making Overseas Property Dividends an especially important opportunity for the overseas property market.

Economist subscribers are 90% male and 10% female and their average personal income is circa £111,000 with a household income of circa £140,000. The average net wealth of an economist reader is £1,300,000 **

Format
Overseas Property Dividends will be 200mm x 146mm in size and compromise 40 full page colour pages produced to the high standards expected by this audience.

Advertisers have the opportunity to book either a full page or a double-sided page advertisement, the content of which must include either an offer, discount or value added service for Economist subscribers.

This innovative style or format of advertising is not usually included in The Economist making this an exceptionally attractive proposition.

Overseas Property Dividends will be published in October 2008