Published every Saturday with The Times, The Times Magazine delivers access to a very qualified group of readers who are proven and regular UK and European travelers. Communicating directly to the readers of The Times will allow you to deliver your message to a readership of individuals who as families have a strong thirst for knowledge regarding UK and European short breaks and holidays. Holidays and Breaks with The AA will be distributed as an official and branded publication with the Times Magazine.

The quality of The Times Audience will deliver to you the following:

1.4 million Saturday Times readers
No 1 ABC1 Earning 40K +
No 1 for adults who spent £1,000+ on their last holiday
No 1 for taking 1+ UK holidays in the last 12 months
No 1 travellers who book hotels direct
No 1 for booking full and half board packages
No 1 for taking two or more UK short breaks per year

Classic hotels, budget hotels, family hotels, golf and spa hotels as well as exclusively unique hotels can all be found under The AA banner. The content of Holidays and Breaks with The AA will remind its readers of the quality and service that comes with The AA recommendation, not just for hotels across the star rating system but also when using restaurants, destination guides and car hire etc.

Carrying all the Times branding, Holidays and Breaks with The AA will bedistributed with The Times Magazine on Saturday 23rd of October 2010. This will give all participants access to a readership of over 1,800,000. Times Magazine readers are identified as being largely professional, homeowners, 55% male and 45% female, 90% ABC1. Over 70% of The Times readers have two or more children.

As far as geographic distribution is concerned, take Birmingham as a reference point and draw a line east to west across the UK at this point. All destinations below the line (not including South Wales) will receive a copy of this publication within the poly wrap with the Saturday Times magazine.

Holidays and Breaks with The AA will be 200mmx146mm in size and will comprise of 40 full colour pages. Advertisers have the opportunity to have either a full page or a double page spread. To enhance and create a ‘Times reader recommended’ feel, each page will carry a colour coded branding bar 10mm in depth, which will run along the top of the page and will carry the Times and publication logo as well as the section heading for our readers to use as a point of reference.

Along with our standard advertising package, we have the opportunity to have an overall project sponsor. This package would include having your company name and logo on the front cover ‘sponsored by XYZ Holidays’, along with the inside front cover as a double page spread and four pages on the internet version.

Holidays and Breaks with The AA will also be available online, please visit our sample site on the following link, www.holidaysandbreakstimes.com.  As an additional extra there will be a printable two page PDF version of your advertisement with a link to your website. As the web site will remain ‘live’ for four months, you will be able to change your Internet pages every two weeks during the four-month period. On average, our web sites deliver 20,000 unique visitors and 300,000 page impressions per month with a 4.8 click through rate. There is no doubt that this will provide a complete offline and online marketing solution for Autumn 2010 and early 2011. Links for the website will appear on the Times and AA websites.

With the great name and reputation of The AA along side the fantastic distribution of The Times and the creative skills of Blue Orange Media, there will not be a better holiday and short break publication during 2010