Published every Saturday with the Times, the Times Magazine voted magazine of the year in 2003, has gained respect as a world-class magazine. The great success of the Times Magazine has seen it become an integral part of and the essential read of the weekend. ‘The Times ‘The Times Got it Covered’ will be distributed as an officially endorsed and branded publication with the Times Magazine.

‘The Times Got it Covered’ will be divided into specific areas with each one having its own editorial intro including Home Insurance, Car Insurance, Travel Insurance, Health Insurance, Life Assurance, Pensions, Mortgages. Given that our distribution will take place so close to the end of the tax year, this publication will present an ideal opportunity to remind our readers of ‘end of year investments and allowances. With ‘The Times Got it Covered and aided by our section-by-section format, choosing the right policy or investment/saving option will never be easier thus delivering good levels of response to our advertisers. 

 ‘The Times Got It Covered’ willbe distributed on Saturday 29th May as an officially endorsed and branded publication with the Times Magazine. The research figures are fantastic. Over 70% of Times readers are homeowners, 59% male and 41% female, 90% ABC1, 74% have one or more children and we have more readers earning in excess of 40K than any other national newspaper. So there can be no doubt; ‘we have the right audience’

Taking a line across the UK at Northampton, ‘The Times Got It Covered’ will be distributed to all The Times readers in the south East, South West, and Meridian and London regions. This will give all participants access to a readership of some 1,600,000.

Each participating company will have a 10mm branding bar at the top of their advertising page this will include The Times logo, the publication name and the appropriate section name for your product or service. Therefore, not only will you have the full support of The Times branding, but also the A-Z layout, will enable your message to reach the reader, searching for your particular product/service, more efficiently.

From the date of distribution until the end August 2010, ‘The Times Got It Covered’ will be available on-line at www.gotitcoveredtimes.com As a premium advertiser, there will be a printable PDF version of your advertisement with a link to your website. You will also receive a second page for advertising purposes. As the publication will have a fourteen-week on-line presence, you will be able to change your two on-line advertising pages on the Monday of every other week. So with your full page in the print version and assuming you change your online advertising pages every other week this package delivers a potential 29 pages covering print and online over a fourteen-week period. There will also be a link to and from The Times web site and the publication web site.

‘The Times Got it Covered’ will be A5 200mm x 146mm in size and comprise 34/40 full colour pages printed to the production values expected by the Times and its readers.