Blue Orange Media have entered into a joint venture agreement with The Times newspaper to produce an official branded publication dedicated to holidays and short breaks in Dubai going by the name of Definitely Dubai.

Definitely Dubai is being produced with the full support of the national tourist office of Dubai, not only are they producing a large proportion of the editorial, the introduction is being written by the minister of tourism.  Dubai is very definitely one of those places that many people have thought about visiting but never quiet got there. Aimed at families, Definitely Dubai through top line editorial and high-end imagery will highlight and entice our readers to its shores. Definitely Dubai, through valuable offers, incentives and services will have all the answers to make that holiday of a lifetime and dream into a reality.

Published every Saturday with The Times, The Times Magazine delivers access to a very qualified group of readers who are proven purchasers of good quality products and services as well as being regular international travelers. Communicating directly to the clientele of The Times allows you to deliver your message to a readership of individuals who possess a combination of above average assets and income, as well as a history staying in higher end hotels and resorts around the world.  Definitely Dubai will be distributed as an official and branded publication with the Times Magazine.

Definitely Dubai will only cover Dubai as a holiday destination and will be divided into sections such as.

• Hotels                           
• Resorts                                  
• Airlines
• Shopping Malls
• Theme Parks
• Cruises

Definitely Dubai will showcase Dubai for what it is: a great family destination. Great clean beaches, complete safety, fantastic hotels/resorts and superb shopping malls, this is what Dubai is all about Definitely Dubai will become a crucial witness to the splendour of Dubai.

Carrying all the Times branding, Definitely Dubai will bedistributed with The Times Magazine on Saturday 30th of January 2010. This will give all participants access to a readership of over 1,800,000. Times Magazine readers are identified as being largely professional, homeowners, 65% male and 35% female, 90% ABC1.

As far as geographic distribution is concerned, taking Northampton as a reference point and drawing a line east to west across the UK at this point. All destinations below the line (not including South Wales) will receive a copy of this publication within the poly wrap with the Saturday Times magazine.

Definitely Dubaiwill be 200mmx146mm in size and compromise 40 full-page colour pages printed to the extremely high production values expected by The Times and their readers. Advertisers have the opportunity to have either a full page or a double sided page. Each page will carry a colour coded branding bar of 10mm in depth, which will run along the top of the page and will carry the Times and publication logo’s as well as the section heading for our readers to use as a point of reference.

Along with our standard advertising package, we have the opportunity to have an overall project sponsor. This package would include having your company name and logo on the front cover ‘sponsored by XYZ Holidays’, the inside front cover as a double page spread and four pages on the internet version. The cost for this package is £25,950.

Definitely Dubai will also be available online. As an additional extra there will be a printable two page PDF version of your advertisement with a link to your website. As the web site will remain ‘live’ for four months, you will be able to change your two internet pages at the beginning of each of the four months. There is no doubt that this will provide a complete offline and online marketing solution for the first quarter of 2010.