Distribution will take place on Saturday 27th June 2009 and will form a two week campaign backed up with editorial and internet support. Britain’s Best Credit Crunch Travel willpresent a fantastic opportunity for companies with products and services such as yours to target the southern readership (print London and South east and nationwide with internet) of the Sun with an extremely targeted message at a time when Sun readers who like most of us during this credit crunch/recession, are looking for the best possible cost and value for money when booking their 2009 holiday’s and short breaks.

Sections to be included:
• UK Travel
• UK Hotels
• UK Self Catering
• Theme Parks
• Overseas Travel
• Airlines

Britains Best Credit Crunch Travel will also be available on-line at www.britainsbestcreditcrunchbusters.com during the two week campaign. As a premium advertiser and as part of your package, on the above site there will be a printable PDF version of your advertisement with a link to your website. You will also receive a second page for advertising purposes. As the publication will have a two-week on-line presence, you will be able to change your two on-line advertising pages on the Monday of the second campaign week.

Carrying the Sun branding, Britains Best Credit Crunch Travel will give all participants access to a readership of some 1.6 million individuals throughout the South East, London and Greater London regions. Sun readers are proven responders to promotions and in most cases the main decision makers when it comes to purchases for family and home. As you can imagine this distribution and audience gives you a great opportunity to present your products and services to potential customers at a time of year when things may seem to be bad but the shining light of good news will be coming from you and Britain’s Best Credit Crunch Travel.

Further support for this exciting project will come from the Sun’s TV Magazine editor Jonathan Worsnop. Jonathan and the Sun are committed to ensuring that on the day of distribution in all nationwide issues of the Sun TV Magazine, they will include on page no three and on the letters page an ‘editorial flash’ telling readers to look out for the publication and directing them to the web-site. On week two of the campaign, the flash editorial will appear on page no three and will direct the readers to the web-site for the campaigns second week of offers and messages. This clearly shows that whilst the print version remains in London and the South East, this fantastic editorial support gives the web-based version a truly national influence. The numbers for this editorial support are great, 3.5 million printed copies with a readership of 6.5million.

Britains Best Credit Crunch Travel will be A5 200mm x 146mm in size and comprise 22/24 full colour pages printed to the production values expected by the Sun and its readers.

The minimum participation level will be one page in the print version and two pages on the on-line version. Keeping in mind that you can change your two on-line pages at the beginning of the second week, this package amounts to five pages over a two-week period.

Britains Best Credit Crunch Travel can be seen at:

www.britainsbestcreditcrunchbusters.com

As part of the package there will be a printable version of your advertisement with a link to your website providing compete offline and online marketing solutions.